What does the future hold for AZ Desert Squeeze? In this inspiring conversation, Desirae Kraus shares her bold 5-year vision for her lemonade brand, from breaking into the event space and securing a liquor license to dreams of operating a mobile truck for seamless market setups. With a focus on authenticity and organic products, Desirae discusses the challenges and rewards of creating a preservative-free beverage in a competitive industry while staying true to her values.
This episode also explores personal growth and the powerful impact of dietary choices on mental health, particularly for those with ADHD and neurodiversity. Des and Mat Torres dive into the connection between food, wellness, and the importance of eliminating harmful additives like artificial dyes. Their honest discussion about navigating health challenges and making bold moves in life and business will leave you motivated to embrace your own journey.
**Key Takeaways:**
- The bold 5-year plan for AZ Desert Squeeze, including event catering, mobile truck goals, and retail possibilities.
- How staying true to organic, preservative-free principles sets the brand apart in the competitive beverage space.
- Personal insights on the connection between diet and mental health, especially for managing ADHD and neurodiversity.
- The importance of taking risks, embracing change, and prioritizing wellness in every aspect of life and business.
Join us for an uplifting discussion filled with inspiration, authenticity, and actionable advice for personal growth and entrepreneurial success. š
Watch the full video here: https://www.youtube.com/watch?v=T43hNS-3a_s
CHAPTERS:
00:00 - AZ Desert Squeeze Future Plans
00:06 - Event Space Expansion Strategy
00:38 - Retail Store Sales Strategy
02:13 - Artificial Food Dyes and Mental Health Impact