Get ready to be inspired by Desirae Kraus’s bold moves and visionary five-year plan for AZ Desert Squeeze! In this episode, Des shares her ambitious goals for the brand, including expanding into event catering, securing a liquor license, and making a splash in the all-natural beverage space. Her passion for creating authentic, preservative-free lemonade and her determination to overcome challenges serve as a testament to her entrepreneurial spirit and commitment to personal growth.
As Des opens up about her experiences with mental health and neurodiversity, she offers a refreshing perspective on navigating life’s complexities while pursuing big dreams. From her journey with ADHD and autism to her thoughts on the impact of clean eating, Des’s story is a powerful reminder of the importance of self-awareness and resilience.
**Takeaways from this episode:**
- The power of bold moves and calculated risks in building a thriving business.
- How personal growth and mental health awareness shape entrepreneurial success.
- Insights into navigating neurodiversity while pursuing ambitious goals.
- The importance of staying true to your values, even in competitive industries.
Join us for an uplifting conversation filled with inspiration, authenticity, and practical advice from a visionary leader who's redefining the beverage industry and paving the way for meaningful connections. Whether you’re an aspiring entrepreneur or simply looking for a dose of motivation, this episode has something for everyone!
Watch the full video here: https://www.youtube.com/watch?v=T43hNS-3a_s
CHAPTERS:
00:00 - Future Business Goals
00:38 - Selling Products in Stores
01:08 - Competition in the Beverage Industry
02:13 - Impact of Artificial Food Dyes
02:57 - Recognizing ADHD Spectrum Traits