Episode 16 - From Army to Lemonade Empire: Quincy's Bold Move Story

How does an Army officer transition to building a Lemonade Empire? 🍋 In this episode of "Bold Moves," host Mat Torres sits down with Quincy Milam, owner of Cuties Lemonade and More, to explore his inspiring journey of leaving military life to pursue entrepreneurial success. From National Guard service to mastering the art of fresh-squeezed lemonade, Quincy shares his bold move story, the challenges he faced, and the mindset that turned obstacles into opportunities for personal growth. Join u...
How does an Army officer transition to building a Lemonade Empire? 🍋 In this episode of "Bold Moves," host Mat Torres sits down with Quincy Milam, owner of Cuties Lemonade and More, to explore his inspiring journey of leaving military life to pursue entrepreneurial success. From National Guard service to mastering the art of fresh-squeezed lemonade, Quincy shares his bold move story, the challenges he faced, and the mindset that turned obstacles into opportunities for personal growth.
Join us as Quincy discusses how he built a thriving lemonade business with multiple trucks and storefronts across states, all while navigating setbacks like taxes, scaling operations, and the tough decision to leave a steady military career. Whether you're chasing your own dreams or looking for motivation to take that next big step, this episode is packed with insights on risk-taking, resilience, and creating something truly unique.
🎯 Key Takeaways:
- The bold move that sparked Cuties Lemonade and More's success story.
- How Quincy leveraged his military background for entrepreneurial growth.
- Lessons on overcoming challenges like taxes, scalability, and management.
- The power of trusting the process and embracing unexpected life changes.
- Practical advice on starting and scaling a business rooted in passion.
If you're ready to be inspired by real stories of grit and transformation, this is your episode. Tune in for actionable tips and heartfelt lessons from someone who turned a simple dream into a lemonade empire. 🍋 What bold move will YOU make next? Let us know in the comments!
#howtomakeextramoneyinthemilitary #motivationalstory #entrepreneurship #militaryentrepreneurs #transformativepowerofdetermination
CHAPTERS:
00:00 - Intro
00:43 - Quincy Milam Introduction
05:02 - Combat Water Survival Training (CWST)
13:57 - Starting a Lemonade Business
21:45 - Cuties Lemonade History
23:40 - Expanding Cuties Lemonade
28:06 - Tippy Cow Lemonade Marketing
30:26 - Tippy Cow Lemonade Future Plans
33:35 - Business Roadblocks
36:15 - Customer Sources for Tippy Cow
40:54 - Overcoming Hard Times
41:01 - Taxes and TPT Insights
49:40 - Finding an Advisor
53:10 - Motivation to Persist
54:30 - Advice for Your Younger Self
01:00:03 - Inspiration for Boldness
01:07:33 - Encouraging Boldness Today
01:09:22 - Best Piece of Advice
01:10:47 - What Did We Miss
01:12:30 - OUTRO - Find Cuties Lemonade
00:00 - Intro
01:17 - Quincy Milam Introduction
05:36 - Combat Water Survival Training (CWST)
14:31 - Starting a Lemonade Business
22:19 - Cuties Lemonade History
24:14 - Expanding Cuties Lemonade
28:40 - Tippy Cow Lemonade Marketing
31:00 - Tippy Cow Lemonade Future Plans
34:09 - Business Roadblocks
36:49 - Customer Sources for Tippy Cow
41:28 - Overcoming Hard Times
41:35 - Taxes and TPT Insights
50:14 - Finding an Advisor
53:44 - Motivation to Persist
55:04 - Advice for Your Younger Self
01:00:37 - Inspiration for Boldness
01:08:07 - Encouraging Boldness Today
01:09:56 - Best Piece of Advice
01:11:21 - What Did We Miss
01:13:04 - OUTRO - Find Cuties Lemonade
00:00:00.619 --> 00:00:02.779
Alrighty, this is Matt with the Bold News Podcast.
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And I've got a really cool guest. I've got Quincy Milam.
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And okay, so just I'm going to break that down for the audience.
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So they all know, but you know, yes, we met in BNI.
00:00:13.300 --> 00:00:16.440
But also, we're both have a military background.
00:00:16.440 --> 00:00:20.760
And we were both in the same, in the same organization, which I think is kind of cool.
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And so we immediately kind of connected there.
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But yeah, so Quincy, I just want to give you a second, we want to introduce yourself, let the audience know who you are, what you're all about. What's going on, y'all?
00:00:30.660 --> 00:00:32.280
My name is Quincy Milam.
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I'm the owner of Cuties Lemonade and More.
00:00:36.079 --> 00:00:40.799
Yeah, Matt and I met way back in, I mean, we was both National Guard service members.
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And it's a you go back to those times, man, when we was serving in the field, man.
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I mean, I can't believe like how close proximity we both were to each other when we were both in the Army.
00:00:52.539 --> 00:00:54.280
So I mean, I've since retired.
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I know you still in.
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But I mean, yeah, it's really cool that two soldiers are now standing here representing their business, you know, doing their thing, you know, and also shout out the Toro insurance for setting up this this cool podcast we got here.
00:01:07.620 --> 00:01:09.540
I mean, this is really a good good setup.
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So shout out to them too.
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Yeah, no, there was I was really like excited that they were willing to do this and kind of get it set up.
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It was kind of like, on the fly because I was using that other studio I was telling you about but the it was great, by the way, but the issue was like the equipment was like shared with a lot of people. Oh, yeah. Yeah. Can't have that.
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You need some personalized and just to yourself. Yeah.
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And the issue was like, I was having like connection issues with the audio and it was getting screwed up out. But I feel bad.
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The last podcast I did like the audio totally got like wiped didn't need nothing. It didn't say anything.
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And I still I still have to call her and let her know that.
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Sorry, your episode is not going to air.
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Which Yeah, that's that's kind of messed up.
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But yeah, no, it's cool.
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Because we both have the military background, which is kind of neat.
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And like you, you got out as a major as a major. Yeah. Oh, yeah. That's cool. Yeah.
00:02:05.180 --> 00:02:11.520
Like I'm, I'm sitting at captain, and I'm probably not going to make major because like, I'm already on my medical board on the way out.
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And I can't do these schools and all this other stuff.
00:02:13.400 --> 00:02:15.939
So it's kind of kind of kind of a sad thing.
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But you know, ain't nothing about being a major any better than being a major.
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Like I was talking to one of my best friends.
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I went to I went to high school with them.
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We're both in the marching band all that stuff.
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Well, he's in the guard, and I we connected like when I was in ROTC, and he was like, what he's, he's a war officer.
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And I'm like, dude, that's I should have done that. Right.
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Yeah, because they, they fly under the radar.
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Nobody needs anything from anybody wants anything.
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And when they come around, it's like, they're important, you know, it's being a warrant officer, I would say it's got to be the most, I would say the best field you can probably get into, you know, because you you alleviate yourself from accountability, you make everybody else accountable.
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And you know, you're accountable, but you're not as accountable as like the actual great officers.
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But man, if I could do it all over again, warrant officer, or I'd be like a sergeant major, because I think that's, I'd be the greatest sergeant major, dude, I was thinking about that, too.
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I think I probably either would have gone and stayed enlisted, and and saw that through, right, or gone the warrant officer route. Yeah.
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Just because my, my mindset and everything, it's more, I think it's more inclined for for that type of work.
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I mean, whatever happened, what happened has happened.
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Right, right where I'm at right. Yeah.
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But I mean, I just I kind of think about that.
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But I'm having my military career, you know, obviously, it's being able to just go back to it, you know, I think I took the advantageous route.
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And I wanted to be like an officer so bad, because when I was going through ROTC, I just, I did everything I possibly could to like get the degree just so I can place myself to like, a higher rank, because I just wanted to get in front, I just want the lead, you know, but I didn't understand all the other ways.
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And I wasn't patient enough to like, like, suffer through it, you know, enlisted.
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But I do miss it.
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Army was great to me, I can't hold anything back.
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I mean, I've lived my life through the Army, I have everything in all my success to the military. Yeah.
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Yeah, no, I wouldn't change any of it either. Oh, yeah.
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Where did you go to ROTC?
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In Austin P in Austin, in Tennessee. All right.
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So because I was at ASU.
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And so when you went did how did you do on on swimming on CWST?
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Oh, man, you would think, you know, it being me being black, and I'm Juneteenth today, you know, that was just straight to the bottom.
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But I was actually an incredible swimmer.
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Like, people don't know that I can swim pretty damn good.
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You know, I think if I did the whole, we know where you walk up and you got the weapon over your head.
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I mean, I did that in like record time.
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I did it on my back without even having to like stroke, because the bet that I had between the person was that I was gonna go and I said, Listen, how I'm gonna do this, I'm gonna drop into this water.
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I'm not gonna use my arms at all.
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I'm gonna put the weapon on my chest.
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And all you're gonna see is me hitting the back of my head.
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And you're gonna say score your go.
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And that's exactly how I did. I fell in backwards.
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I did my little Nemo flips.
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And all I did was continue on until I hit the back of the head.
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And everybody was like, that's incredible.
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Like I'm you didn't have to swim it.
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There's most people like have to swim it over their head and everything.
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And it's like, no, dude, you can keep the weapon out of the water.
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You can coast through this.
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It's like the easiest task that they have.
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And oh, it's starting to start first class. It was there.
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He told me told me he's like, Dude, all you got to do is do this.
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I was like, for real.
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He was that we placed a bet right then and there and he said, I bet you won't do it.
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So right then I know it's wrong time to do it.
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Because he's like you got your whole career on the line.
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If you fail, it's a no go.
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But I just was so compelled about how what he what he was saying, but and just did it.
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So just to kind of let the audience know.
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So CWST, that's combat water survival. Yeah, combat water survival.
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And there's there's a there's like five different events. Right?
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Yeah, I'm trying to think through them.
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But I know one of them is like, you got to kind of swim on your side, got tread water, and you got to hold your rifle up out of the water. Yeah.
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One of them is yeah, treading water for like, I don't know, five minutes.
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I think it's like five minutes.
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And then really, you just got to stand you just got to get somewhere within the water.
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I mean, this is kind of to like, there's tricks you can use that you can you can swim in.
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If you're not a really strong swimmer, and a lot of people folks that I was with.
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This is why I was in the group that I was in.
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I'm a strong swimmer, but the folks that I was with was not. Yeah.
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Most of them are black.
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And so that the drill that we had, he was like, Hey, look, if y'all need help swimming, just tie up your BDUs because we had BDUs at the time.
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And we tied it up.
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And he said, if all you got to do is drop backwards into the water, and your uniform is designed this way that it would create a floaty, your legs will float, your arms will float.
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And all you got to do is lay backwards, you're gonna get a little bit of water in your nose.
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So you got to be prepared for that.
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But once you do, you can just float in the middle of this water and you'll be a go.
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That's all you got to do is make five minutes. Yeah.
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And a lot of people like that would struggle, you know, they would get tired after two or three minutes because here's one guy.
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Cadet Rannison, he was straight muscles built like a gladiator, six pack everything.
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And he could not swim for for anything.
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He can run a PT test, 300 PT test, everything.
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When it came to swimming, he just drops, he sinks like a rock, he's full of, he's just muscle, straight muscle.
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And he had to use this technique in order to pass.
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And he made colonel, he's literally a lieutenant colonel right now to this day, but he was never going to become an officer if he didn't pass water survival that day. Wow.
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Yeah, I would I would put myself in the camp that was not a good swimmer.
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In fact, I couldn't swim when I first started. Yeah. Well, okay.
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So so the some of the other tests, it was jumping off of like, I don't know how high it was. Oh, yeah.
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Like, it was maybe it was 15 feet or something like this.
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You hit the water, you know, you just but so like you so so everyone knows like, you have to like basically stand there. And you're blindfolded.
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You got to hold your rifle out in front of you and then take a step off like a leap of faith and then just drop just drop down. Yeah.
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And then come all the way back and then there was there was another one like this was like pretty easy, but you jump in and then take your flick off. Yeah, yeah. Yeah.
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Take out your Yeah, yeah.
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But so my first exposure to that I was an MS two. Nice.
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And I had I got I got anxiety.
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Like I didn't think I was gonna have that.
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Like I I freaked out like and I couldn't even get in the water like and they were everyone's kind of like, okay, we just kind of like, push me off to the side.
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There was already people like, yeah, hang like, right, right.
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Like, pretty much like, if you can't do this, like, you're not going to commission. Right.
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And so what I did was I went out and I found a swim instructor.
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I went to the YMCA.
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I was like, I need a swim instructor.
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I learned how to do this.
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And I found a swim instructor.
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Dude, this lady, like research the water survival test, because I was like, straight up telling her I'm gonna like not commission if I don't get this right.
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And she put together a plan to like, get me there.
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And I think it was for like a year, year and a half, I just would go and train.
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And I learned how to swim. Wow.
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And I remember, I was I had this this thing of like, okay, like, well, there's somebody there to watch me.
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If I'm gonna let you drown, they're gonna pull me up.
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And I would just like, just jump. Okay.
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And I would just do it.
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And I just kind of have like this faith that like, right, I was gonna like not die. Right.
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But I remember like I standing off of the deep end.
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And this lady gave me this weight. Like this.
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It was like a plate. Oh, nice heavy plate.
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I don't know how heavy it was like, yeah, 30 pounds or 45 pounds. I don't know how.
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Yeah, but she's like, okay, go in there and just jump and drop to the bottom.
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And I'm like, looking at this. Are you crazy? Yeah. Like, I did it.
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And then I was like, coming back up.
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Yeah, it took time, you know, and practicing.
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But man, like, if I hadn't had taken that time to like, go learn how to do that on my own, I wouldn't have commissioned.
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Oh, yeah, I barely passed the seat.
00:10:05.120 --> 00:10:10.720
That was the real I mean, honestly, this is how, how strenuous it was, because we train really we train for us too.
00:10:10.879 --> 00:10:17.899
But some things you can just get some things you can't combat water survival was one of those maker breakers.
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It was one of those either.
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I'm completely afraid of it.
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I've been afraid of water my entire life.
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Me doing this task, even in this pool practicing just scares the shit out of me. Yeah.
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So when you do it, and you say my entire career is on this, the only reason why I'm going through this program is to commission as an officer.
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And yet this one little task, this one little thing that I'm just that I just got, you know, I'm just scared to do, you know, maybe from the past, maybe didn't grow up around water or whatever.
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But whatever it is, it's gonna stop you literally stop you in your track.
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You once they you hit a no go on this, you're gonna kick you out, you out.
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And the crazy thing is that that test, it's one day, one day, there's no like, okay, let's go hit the pool and train like that. None of that.
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Nobody even says anything about CWC until it's like, okay, we got to see today.
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Yeah, it's like, you're like, we're heading to the pool today.
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It's like, and that's the day. Yep.
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Either make or break it. Yeah. And that's crazy.
00:11:16.970 --> 00:11:23.409
So yeah, it wasn't until my, my, my ms four year that I finally passed it.
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I didn't pass it my ms two year.
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And that's when everyone that's when everyone normally passed. Yeah, yeah.
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I kept training kept going.
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My ms three year didn't pass it.
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So I went to LDAC and not having passed CWST.
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But for whatever reason, when I went to LDAC, it was at Fort Knox.
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So they changed it from what was it? Yeah, yeah, with Lewis. Yeah.
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So we were at Fort Knox.
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And it was the first year there.
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So they didn't have like the water stuff set up yet.
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Oh, I didn't do the zip line. Oh, yeah, yeah, yeah.
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And then came back my ms four year.
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It was the spring was for right before I commissioned.
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Like it was it was kind of like, hey, like, are we going to do this?
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I know, I take that back.
00:12:10.029 --> 00:12:13.230
I took it this the fall semester didn't pass it.
00:12:13.230 --> 00:12:17.509
And then they hooked me up with another cadet who was like, was working with me.
00:12:17.509 --> 00:12:24.950
And then at spring, then I passed it, man. barely passed. Wow. Crazy. Yeah, it was crazy. It was messed up.
00:12:25.009 --> 00:12:26.710
This is made of legends, man.
00:12:26.769 --> 00:12:28.490
Yeah, the things we go through.
00:12:28.649 --> 00:12:31.070
Yeah, to get past some certain things.
00:12:31.269 --> 00:12:33.950
But I mean, I wouldn't change it for the world, though.
00:12:36.809 --> 00:12:47.169
And ROTC, he went active duty and he went in for a little bit and came out, never did the gas chamber. No, way.
00:12:47.529 --> 00:12:50.470
For whatever reason, he kept missing it.
00:12:50.470 --> 00:12:55.590
Like he would go out and they it's like a rotation his unit and he got skipped or something.
00:12:55.750 --> 00:12:58.409
Yeah, we went to Eldak and they missed him.
00:12:59.029 --> 00:13:00.809
Never did the gas chamber.
00:13:01.250 --> 00:13:03.830
Not once a hit me with the gas chain for so many times.
00:13:03.830 --> 00:13:05.210
I felt like I was.
00:13:06.210 --> 00:13:08.049
I was an expert gas chamber.
00:13:08.110 --> 00:13:09.990
Yeah, I wish they had a badge for that. Yeah.
00:13:10.129 --> 00:13:11.809
That's all I ever do is gas chamber.
00:13:12.230 --> 00:13:15.649
But anyway, um, so yeah, no, I just wanted to kind of let everyone know.
00:13:15.850 --> 00:13:18.669
So you you have a lemonade business. Yep.
00:13:18.690 --> 00:13:22.610
And it's what is what is business called cuties lemonade and lemonade.
00:13:23.210 --> 00:13:24.570
So tell us a little bit about that.
00:13:24.570 --> 00:13:30.210
Like, how did you go from like, you know, being in the military starting in the lemonade business.
00:13:30.210 --> 00:13:35.610
And this also kind of kind of leads us to our show, which is the bold moves podcast.
00:13:35.669 --> 00:13:42.049
And we talked about people making these bold moves, the good, the bad, the ugly, the failures, the successes, and we just kind of talked about it.
00:13:42.169 --> 00:13:46.389
But, you know, what's the bold new story for you going into that lemonade business?
00:13:46.970 --> 00:13:51.169
And cuties cuties kind of started kind of of a dream.
00:13:51.169 --> 00:13:59.750
I'm not gonna lie, like, my wife's father does this in Alabama, except the thing he does is kettle corn. kettle corn is like real big in Alabama.
00:13:59.789 --> 00:14:01.490
Lemonade is like the sideshow.
00:14:02.370 --> 00:14:13.070
Lemonade was something I never even thought would be like the fruit that would like, like really save everything I got with my career and, you know, getting out of the military.
00:14:13.990 --> 00:14:37.389
But when I started this company, it was just to do like size, there's supposed to be a sideshow, there's supposed to be something that you know, we kind of make some extra money inside, I never really declared myself to really get out of the military, the military was supposed to carry me on, I was supposed to do 30 years, if I had to, my wife was a nurse, we were pretty much set in our careers, we both had had well careers, we both were college educated.
00:14:38.269 --> 00:14:42.490
Lemonade was not even in the background, you know, just to kind of get a vacation here and there.
00:14:42.889 --> 00:14:50.370
That's when my dad, my wife's dad convinced us to, you know, hey, you should, you know, start a food truck and do something like this.
00:14:50.730 --> 00:15:00.549
First, it was kettle corn, but I was like, being outside in the hot heat 115 degrees, Arizona, me stirring a pot with kettle corn boiling.
00:15:00.950 --> 00:15:03.789
I was like, nah, man, I ain't no way I'm gonna be able to do that.
00:15:04.070 --> 00:15:08.490
So I was like, what if you don't put the kettle corn cooker in here, and you just did the lemonade?
00:15:09.289 --> 00:15:15.169
He was a non whatever word because no one ever buys just lemonade by itself, you got to like have it to buy it with something else.
00:15:15.169 --> 00:15:18.950
And I was like, Oh, no, man, Arizona, we can try to do something like that.
00:15:18.970 --> 00:15:20.750
So it was like just supposed to be a drink concept.
00:15:21.690 --> 00:15:27.909
And honestly, from the first time we did it, like we went to our church made like 800 bucks, which was phenomenal.
00:15:28.750 --> 00:15:33.889
You know, our paychecks in the military, you know, they're pretty good 2500 bucks, it's kind of like the going pair.
00:15:34.450 --> 00:15:41.830
But my first event, four hours at my church, it was a trick or treat event that they had, like a truck or treat.
00:15:42.470 --> 00:15:47.730
And we made the day by supporters, we didn't have a wrap, we didn't have anything on the truck on the trailer.
00:15:48.629 --> 00:15:51.350
And we came out making that much money.
00:15:51.710 --> 00:15:58.129
And the line and the this just a just a feedback of everybody saying how good it was, I never had a like this.
00:15:58.230 --> 00:16:00.789
And we was like, wow, our process is really simple.
00:16:00.870 --> 00:16:12.330
Because the real thing about lemonade is it, the standard is so low, comparative to all the companies out there, you know, if you think a minute made minute made is not no harm to minute made, shout out to them.
00:16:12.350 --> 00:16:17.889
But at the same time, like it's no juice, it's no real juice, it's no real efforts, no real fruit, it's no real anything.
00:16:18.769 --> 00:16:22.570
The basic recipe, I'm giving to you straight lemon, sugar and water.
00:16:22.870 --> 00:16:27.529
But most of the time, they don't put lemons, most of the time they barely do sugar, most of it is with high fruit.
00:16:27.570 --> 00:16:29.110
So most times bad for you.
00:16:29.169 --> 00:16:33.169
And the water that they use is just tap water where we use alkaline water.
00:16:33.870 --> 00:16:45.009
So when we started this business, I said we got to shoot for all the stars we can get because we got to separate ourselves because the standard is so low, that when we just do the basics, we gonna make this thing like hot.
00:16:45.590 --> 00:16:53.090
So we started, we did it like that alkaline water, real lemons, fresh squeeze right there on the spot made the order.
00:16:53.269 --> 00:17:01.490
And then he said, Well, father in law, he was like, Hey, let me give you this, this, this shaved ice machine, you know, you can make shaved ice on the side, it'd be like your third item.
00:17:02.169 --> 00:17:05.390
I looked at that shave, that shaved ice machine, I said, man, ain't gonna be no shaved ice.
00:17:05.890 --> 00:17:07.710
People don't want to shave ice like that.
00:17:07.769 --> 00:17:09.089
He's like, I'm gonna make slushies.
00:17:09.950 --> 00:17:21.650
And when that hit, we're the only people that do slushies in all of Arizona, I have never gone to a place where you do you actually make a fresh squeeze lemonade slushie. It's just don't exist.
00:17:21.910 --> 00:17:30.069
You see them at other places where they have a way to freeze the ice or whatever, but not real fruit, not fresh squeeze nowhere ever.
00:17:30.349 --> 00:17:34.130
So we made that that's that's like our pentacle. Like we did that.
00:17:34.130 --> 00:17:37.230
And if anybody want to go out there and try it, yo, straight up.
00:17:38.029 --> 00:17:50.109
But slushies, we make all these different cool flavors, we can do all of these different type of towers with, you know, different colors, you can make any kind of color out of it, like the red, white, blue, for example, he looks like it's just red, white and blue.
00:17:50.170 --> 00:17:53.509
So your straw hits the bottom of his blue raspberry, then it's lemon up in the middle.
00:17:53.670 --> 00:17:56.569
And then it's cherry up top, cherry on top, you know.
00:17:56.990 --> 00:18:00.089
So when we did it like that, I mean, we just we just planted ourselves.
00:18:00.450 --> 00:18:11.829
So since then, I mean, we, we, we embraced it, scaled it, got another truck, got another truck, got another truck, you know, now we're two, three stores, we're all over. We're in Florida now.
00:18:11.869 --> 00:18:13.589
So we just opened up a store in Tampa.
00:18:14.029 --> 00:18:17.190
We have a food truck, three of them here in Arizona.
00:18:17.190 --> 00:18:19.269
And then we got the store also in Arizona mills.
00:18:19.710 --> 00:18:24.509
And all of that came from the bold move of us.
00:18:24.869 --> 00:18:27.009
My wife lost her job as a nurse.
00:18:27.269 --> 00:18:30.410
And I was getting out of the army for medical.
00:18:31.730 --> 00:18:36.609
And without those, those things, those tragedies, at the time, I thought they were so bad.
00:18:36.670 --> 00:18:45.670
I was like, yo, man, I can't believe I'm getting my like, I filed a VA claim and the VA claim is chapter me out. I'm barely a captain.
00:18:45.910 --> 00:18:48.029
Like I'm just got back from deployment.
00:18:48.349 --> 00:18:49.769
Like I'm already in the mix.
00:18:50.049 --> 00:18:57.210
I hate it for like 10 years, just so I didn't even want to tell him because as soon as I let this out, they're gonna be like, yo, man, now you're police.
00:18:57.289 --> 00:19:00.430
And as soon as I did, my police went from like a one to like a three.
00:19:00.910 --> 00:19:03.650
Then it went to a four when you get four, they're on you.
00:19:03.690 --> 00:19:09.349
They didn't medical board came up and I was like, Oh, you know, I tried to talk kind of rocket back a little bit. It was too late.
00:19:09.349 --> 00:19:13.990
And literally, they put through the process and said, do you want to medically retire?
00:19:14.170 --> 00:19:15.829
Or do you want to actually retire?
00:19:16.170 --> 00:19:18.049
And I had like 18 years or so.
00:19:18.190 --> 00:19:23.490
So I was like, you know what, if I can put this thing off for two more years, I'll just regularly retire.
00:19:24.049 --> 00:19:26.109
So I can get my benefits and do all that.
00:19:26.210 --> 00:19:29.589
So I put it off, but I ended up medically retiring anyways, but I still had 20 years.
00:19:29.650 --> 00:19:30.750
So it still made me eligible.
00:19:31.589 --> 00:19:34.829
But had that not happened, never would have happened.
00:19:35.109 --> 00:19:37.910
The lemonade stand that would have happened, we would have still been working in the army.
00:19:38.509 --> 00:19:39.910
My wife would have still been a nurse.
00:19:40.390 --> 00:19:47.069
And I think it's just, I thank God, man, because I'm like, well, at the time, I thought it was such a tragedy. It wasn't a tragedy.
00:19:47.170 --> 00:19:48.809
It was actually a miracle.
00:19:48.849 --> 00:19:50.789
It was the thing that was gonna set me up.
00:19:50.869 --> 00:19:57.130
And I'm gonna tell you, like, since then, like, it's my income level has gone up times four.
00:19:57.829 --> 00:19:59.490
We just bought a house in Florida.
00:20:00.109 --> 00:20:01.630
This is our fourth house, by the way.
00:20:02.069 --> 00:20:05.089
All of these things I wouldn't have had because of the military.
00:20:05.230 --> 00:20:08.130
But now I have these things despite the military.
00:20:08.410 --> 00:20:15.710
And I can't thank God like not enough that I have all these opportunities now to do all these things.
00:20:16.150 --> 00:20:24.250
Because I got the military background, got the 100% VA, turn that into, you know, now it pays for all these all these homes.
00:20:24.529 --> 00:20:28.970
I use that I rent out the homes, and then I get the income from that. So it substitutes that.
00:20:29.009 --> 00:20:31.029
So now I got this other income.
00:20:31.029 --> 00:20:32.609
And then I take the lemonade stand.
00:20:32.789 --> 00:20:34.930
And I buy another house and I buy another house.
00:20:35.130 --> 00:20:37.490
And I buy, you know, just you just keep on going, watch runs repeat.
00:20:39.309 --> 00:20:42.990
That without that bold move. That's what I'm saying.
00:20:43.190 --> 00:20:45.910
Like, so just shout out to the world.
00:20:45.930 --> 00:20:53.130
If something is happening, and it's something that you think shouldn't be happening, and you're trying to resist it and fight it.
00:20:53.470 --> 00:20:55.609
Telling you right now, it's a better plan for you.
00:20:55.670 --> 00:20:56.930
That's what you got to focus on.
00:20:56.970 --> 00:20:58.589
You just got to let it let it ride.
00:20:59.009 --> 00:21:00.089
Let God do his thing.
00:21:00.210 --> 00:21:04.609
And you'll be set up. Wow. That's crazy. Yeah. Oh, yeah.
00:21:04.789 --> 00:21:06.730
How long have you been doing that? Now?
00:21:06.750 --> 00:21:09.329
This is this is my 10th year in the business.
00:21:09.509 --> 00:21:17.009
We started, I mean, starting in 2025 2015 2015.
00:21:17.190 --> 00:21:23.589
Just a concept really incorporated in 2016. knew we had to actually do something because we was making too much money.
00:21:23.730 --> 00:21:25.730
We couldn't we can do we got put this in the business.
00:21:26.309 --> 00:21:27.869
So we just did it.
00:21:27.890 --> 00:21:31.309
And I mean, I was literally from the time I was going through retirement.
00:21:31.829 --> 00:21:33.869
My mom wouldn't even focus on retiring.
00:21:33.869 --> 00:21:35.589
Like I was I knew I was good.
00:21:35.609 --> 00:21:40.230
I was like, well, you know, at first before this even happened, I was like, I can't do nothing.
00:21:40.369 --> 00:21:43.529
I got to hide everything in order to stay in. At the time.
00:21:43.529 --> 00:21:45.890
I'm like, I'm you won't kick me out tomorrow.
00:21:45.930 --> 00:21:46.769
I can kick me out.
00:21:46.970 --> 00:21:49.690
And this position made me that much more confident.
00:21:49.970 --> 00:21:59.589
It made me that much more like lackluster about the military career, which I you know, I still honor to this day, but I was I was not afraid to let it go where a lot of people in the military.
00:22:00.049 --> 00:22:01.089
They're afraid to let it go.
00:22:01.269 --> 00:22:02.490
They get out to get back in.
00:22:02.509 --> 00:22:07.650
They don't know how to get another job and you shout out to all the struggles that they have and trying to find other positions.
00:22:07.829 --> 00:22:17.410
But if they would just think that invest in themselves and start their own business, that is going to be the way because when I started cuties, man, I'm telling you, I lifted up out of my chair.
00:22:18.190 --> 00:22:20.410
I stood up out of my chair when I thought of the name.
00:22:20.869 --> 00:22:22.490
So my wife, my name is Quincy.
00:22:22.589 --> 00:22:23.650
My wife's name is Tiffany.
00:22:23.730 --> 00:22:35.869
So cutie cuties stood up out of my chair, stood up out of my chair, looked up at the was just like and just smiled and I couldn't stop smiling. I couldn't stop smiling.
00:22:36.150 --> 00:22:38.410
My energy, my like my blood pressure went up.
00:22:38.450 --> 00:22:42.329
I'm in this this my office at the military alone. Ain't nobody in here.
00:22:42.910 --> 00:22:44.170
And I just stood up.
00:22:44.190 --> 00:22:49.829
I'm just like in this was I just knew it was going to be bigger than I can ever imagine. And it has been.
00:22:49.829 --> 00:22:54.069
It's done everything I could possibly want and need. So yeah.
00:22:54.130 --> 00:22:56.970
Yeah, I'm thinking about it. You have.
00:22:58.710 --> 00:23:03.190
Businesses in other states, other state business in other states doing the exact same thing.
00:23:03.190 --> 00:23:05.069
So how is that structured?
00:23:05.289 --> 00:23:12.829
Do you have somebody over there manning it or my wife and I bought the house because we want to get closer to to home.
00:23:13.250 --> 00:23:15.470
Yeah, we live in Tennessee. She lives in Alabama.
00:23:15.589 --> 00:23:22.369
So, you know, our parents, you know, so we was like, well, we got to figure out a plan, you know, take care of them, be able to take care of them in their old age.
00:23:22.730 --> 00:23:27.690
So I looked up and I said, man, I don't know how we're going to do that because I love Arizona and I would never want to leave Arizona.
00:23:27.849 --> 00:23:31.650
But the problem with Arizona is our parents do not want to get on the plane.
00:23:31.829 --> 00:23:32.849
They do not want to come here.
00:23:33.410 --> 00:23:36.589
They barely visit us and it's just like it's one of those things where you just kind of separate.
00:23:36.730 --> 00:23:41.430
So when you have kids, you know, you're thinking to yourself, they're never going to know their grandparents because I live too far.
00:23:41.890 --> 00:23:44.769
So I was like, well, what if we got a summer home?
00:23:45.470 --> 00:23:50.549
Then the summer home got kind of dreamed up and then we was like, well, how do we qualify for the summer home?
00:23:51.089 --> 00:23:57.609
So then we came into, OK, what the what are the income streams that you can make, which goes back to another story, but I'll tell that.
00:23:58.309 --> 00:24:05.670
So the income streams that you make all got to add up to you being able to afford that house or they're just, you know, you don't get the underwriting.
00:24:05.789 --> 00:24:07.009
They're going to say you don't make enough income.
00:24:07.890 --> 00:24:12.690
So part of it is you got to have, you got to pay yourself, got to pay yourself as a W-2.
00:24:13.269 --> 00:24:15.690
You got to structure the business where the business is in Florida.
00:24:15.789 --> 00:24:17.230
The business is also in Arizona.
00:24:17.809 --> 00:24:27.990
You got to have a business that's conceptualized where it's so simple that you can train anybody to do it from afar that you can solve any problem from a phone call.
00:24:28.210 --> 00:24:37.549
In doing that, where all you need to do is go there for a few moments at a time, get the things established, put these systems and processes in place.
00:24:37.609 --> 00:24:41.490
So when you actually launch it, it's running and it runs on its own.
00:24:41.549 --> 00:24:49.150
So the systems and processes because we've had repeat stores that we built are so simple that anybody can do it.
00:24:49.269 --> 00:24:52.269
Anybody can do it the first day that they started up.
00:24:52.430 --> 00:24:58.269
A new employee, I can train them over the phone, never meet them and they can actually work this entire stand.
00:24:58.349 --> 00:25:00.670
One employee that we have at the stand each day.
00:25:01.089 --> 00:25:02.829
We don't have a lot of staff.
00:25:03.369 --> 00:25:04.589
We keep it very conservative.
00:25:04.910 --> 00:25:06.329
We keep our expenses down.
00:25:06.690 --> 00:25:10.230
We have one ingredient and turn it into 18 different flavors.
00:25:10.630 --> 00:25:15.730
That one ingredient and then when you add slushies on top of it, now you got 18 more flavors.
00:25:15.809 --> 00:25:24.710
I mean, you can do this thing so many different ways and shapes and forms and all you do is invite the customer based on how it looks.
00:25:25.890 --> 00:25:28.549
How it looks is what sells it.
00:25:28.750 --> 00:25:30.950
Our tagline is it tastes as good as it looks.
00:25:31.470 --> 00:25:44.650
So when a customer sees this lemonade, they either have never seen something like this and they have to try it and they're enticed to try it based on the pictures and the projection that we give to them and then from that, they taste it.
00:25:44.670 --> 00:25:53.150
Then they're like, goodness, this really is a great lemonade and the only reason why it's a great lemonade is why I was telling you earlier because it started the standard.
00:25:53.349 --> 00:26:02.630
It's been so low that when we made a fresh squeeze lemonade and then turn it into a slushy and then that that that's automatically just good.
00:26:02.809 --> 00:26:05.329
If you have a perfect lemonade, it's great.
00:26:05.730 --> 00:26:12.990
The problem is you've never you don't you don't enjoy a perfect lemonade, good lemonade, fresh squeeze lemonade because we don't we just don't it's not.
00:26:13.009 --> 00:26:17.890
In our daily lives, we drink the crap all the time. So you get this.
00:26:18.289 --> 00:26:20.650
You're like, wow, this is something different when it really ain't.
00:26:20.650 --> 00:26:23.890
It's really the original thing, but just our standards are so low.
00:26:24.569 --> 00:26:27.690
So if men and men ever catch on and start doing it like this, they don't put me out of business.
00:26:28.130 --> 00:26:38.009
But I bet they won't because it's too hard and it's too hard because I put the effort, I put the love, I put the time into it to do it right, to do it the correct way.
00:26:38.650 --> 00:26:43.910
And I know they never want to do this because they're doing it for, you know, the cost savings and everything else.
00:26:43.950 --> 00:26:50.329
You know, they want to kick out the product that people will drink for two cent on a dollar, you know, and it ain't got no juice in it.
00:26:50.410 --> 00:26:51.250
Well, let's cut out the lemons.
00:26:51.390 --> 00:26:52.869
Let's see what we get, what we end up with.
00:26:53.029 --> 00:26:55.589
And it's like, OK, you know what I'm saying?
00:26:55.809 --> 00:26:57.490
So I had to do that.
00:26:57.490 --> 00:27:01.609
I had to create that space to be in because no one else did it.
00:27:02.049 --> 00:27:11.609
And that's all you got to do in business is create your space that nobody else does create something a business around something no one wants to do.
00:27:12.589 --> 00:27:16.329
Provide something that ain't normally provided. It ain't consistently provided.
00:27:16.549 --> 00:27:20.390
And you will have the weight of your dreams just from that.
00:27:21.470 --> 00:27:26.569
So is most of your business coming from like word of mouth?
00:27:26.710 --> 00:27:28.549
Do you do a lot of social media stuff?
00:27:29.210 --> 00:27:33.269
Most of the social media, Instagram, typical Facebook, you know, simple stuff.
00:27:33.369 --> 00:27:39.990
A lot of it, too, is, you know, we do markets, we advertise, we go on the news a lot and we kind of, you know, just get the word out.
00:27:40.029 --> 00:27:47.069
But a lot of it, and truly, honestly, especially in Arizona, like it's been they've seen my truck out. They've tasted it.
00:27:47.069 --> 00:27:50.490
They've they've they've honestly said it's better than what they normally get.
00:27:50.609 --> 00:27:52.329
And then they kind of follow me from there.
00:27:52.329 --> 00:27:54.430
You know, we got a pretty large following on social media.
00:27:54.609 --> 00:28:03.730
So, you know, they're looking for it at that point in time because they just they'll come across town to get something that they that their taste buds just absolutely desire.
00:28:03.730 --> 00:28:09.109
And once you see this thing on social media, the same reaction happens on social media. They look at it.
00:28:09.190 --> 00:28:10.190
They say, I got to have it.
00:28:10.190 --> 00:28:11.269
Where is this place at?
00:28:11.410 --> 00:28:15.809
And they'll drive from freaking Queen Creek, you know, to Albuquerque if they have to.
00:28:15.910 --> 00:28:22.730
They'll drive from from from Avondale, you know, to come to Tippie like to get just a lemonade.
00:28:23.450 --> 00:28:29.029
But this is just this with anything, you know, if you cook something that is special, people will come to it.
00:28:29.029 --> 00:28:31.670
They'll they'll come around the world and they do it consistently each day.
00:28:31.670 --> 00:28:36.349
So a lot of customers we find, yeah, ad hoc, you know, they see it and they have to react to it.
00:28:36.349 --> 00:28:39.549
A lot of customers that we have, they come from afar.
00:28:40.150 --> 00:28:41.329
They see us on social media.
00:28:41.650 --> 00:28:44.789
They either come to one of our truck stops or they had us one of our truck stops.
00:28:45.089 --> 00:28:47.170
But a lot of it, too, is building those relationships.
00:28:48.150 --> 00:28:49.869
That's where you get your real business.
00:28:50.549 --> 00:28:53.029
Those relationships keep paying you out.
00:28:53.130 --> 00:28:54.630
They keep they keep finding you again.
00:28:54.690 --> 00:29:10.049
Those again and again, customers that we have, they have a birthday party or or a casino night that they're having or a gathering or a barbecue or a graduation party or, you know, some of the setup options that we have, corporate events that they have, poorly appreciation.
00:29:10.269 --> 00:29:12.250
You know, they'll have us. They'll taste this.
00:29:12.450 --> 00:29:14.190
Their employees will like us. There's something different.
00:29:14.309 --> 00:29:21.109
They'll shock them when they actually taste it in all the varieties that we push out to them. It's it's just consistent.
00:29:21.109 --> 00:29:27.490
And it has been our farmers markets that they find us that that's real big, especially in the food industry. Got to start small. Got to start.
00:29:27.569 --> 00:29:30.309
Got to go to people are farmers markets is where people come.
00:29:30.490 --> 00:29:31.869
So farmers markets where you got to go.
00:29:31.869 --> 00:29:34.230
You can set that up in a tent, truck, whatever.
00:29:34.470 --> 00:29:35.990
You know, you can just be out there selling.
00:29:36.710 --> 00:29:42.990
So once people try you and you got something good, they're going to come find you straight up. Hmm.
00:29:43.730 --> 00:29:49.809
So what's like the the plan for like the next, you know, five, 10 years, like do you want to franchise this?
00:29:50.130 --> 00:29:53.089
And yeah, you know, the the idea is to franchise it.
00:29:54.269 --> 00:30:05.210
Um, owner operating it is more of an idea to like you don't have to go through a lot of the legal implementations when you go through franchising the systems and processes are there.
00:30:05.269 --> 00:30:06.609
So it's not off the picture.
00:30:06.710 --> 00:30:23.549
But as long as we can own these and do it with a manager type of input, like we download a manager into that store, train that manager up, give him about two weeks to sit with us and actually go through everything, put together all the processes that where they can be handled remotely or just a simple question.
00:30:24.130 --> 00:30:28.750
Do training videos that we have that gives them every little thing that they can have.
00:30:28.789 --> 00:30:30.130
And this is part of systems and processes.
00:30:30.549 --> 00:30:34.609
We film ourselves actually doing the questions that they're going to have.
00:30:34.670 --> 00:30:37.309
So our Q&A resource is already there. We download that.
00:30:37.430 --> 00:30:38.069
We put it on the computer.
00:30:38.329 --> 00:30:40.529
They just click it and it's like, OK, that's how you mop the floor.
00:30:40.730 --> 00:30:42.109
OK, that's how you smash a lemon.
00:30:42.150 --> 00:30:44.230
OK, that's how you do this or that.
00:30:44.730 --> 00:30:46.630
So that's really thing, too.
00:30:46.730 --> 00:30:51.829
But it's simplicity is simple ingredients, systems and processes.
00:30:52.369 --> 00:30:57.049
It's leaning into your manager because your manager is going to be the one that you actually want to retrain everybody.
00:30:57.269 --> 00:31:00.069
And then once you do that, man, you off to the races.
00:31:01.769 --> 00:31:06.670
So you have stores and trucks. So the trucks.
00:31:07.750 --> 00:31:12.750
Are they kind of like so it reminds me of like, have you heard like Kona ice? Yeah, like Kona ice. Yeah.
00:31:12.750 --> 00:31:13.789
Is it kind of like that or.
00:31:14.309 --> 00:31:16.009
But they only do shaved ice. Yeah.
00:31:16.009 --> 00:31:17.150
They only do shaved ice.
00:31:17.569 --> 00:31:20.150
They got a good model. Not going to lie. I mean, they're good.
00:31:20.829 --> 00:31:24.450
We have that plus lemonade, plus slushies. Nice.
00:31:24.569 --> 00:31:27.369
It's in the system like Kona ice. They kind of specialize.
00:31:27.450 --> 00:31:30.009
They give you the ice that lets you fill up your flavor or whatever.
00:31:30.130 --> 00:31:32.210
They already have the flavors already outside of the truck.
00:31:32.289 --> 00:31:33.730
You just you want grape and strawberry.
00:31:33.869 --> 00:31:35.069
You just go out there and get it.
00:31:35.329 --> 00:31:38.130
We have more of a menu kind of thing where it's kind of like Starbucks.
00:31:38.630 --> 00:31:41.410
You you see what you want to get. You get you.
00:31:41.470 --> 00:31:48.069
But our flavors are real simple, too, like a strawberry lemonade, just strawberry and lemonade, the raspberry pineapple.
00:31:48.069 --> 00:31:50.630
What's in a raspberry pineapple? Raspberries and pineapple.
00:31:51.130 --> 00:31:53.329
What's in a cherry mint? Cherries and mint.
00:31:53.869 --> 00:31:56.210
So when we train our staff, you go with the same impulse.
00:31:56.390 --> 00:31:57.430
I point to the side.
00:31:57.529 --> 00:31:59.910
I say, what do you see right here? I see a lemonade.
00:32:00.130 --> 00:32:01.509
OK, what kind of lemonade is it?
00:32:01.750 --> 00:32:05.410
It looks like a raspberry pineapple or it looks like a pineapple cherry.
00:32:05.549 --> 00:32:07.730
What goes in a pineapple cherry? What do you think?
00:32:08.730 --> 00:32:13.589
And I give him a questionnaire and I'm like, if they can say pineapple and cherry, then you got it.
00:32:14.170 --> 00:32:16.450
So that's the training, you know, saying in this.
00:32:16.450 --> 00:32:23.609
So like simple, you know, and then but once you get the concept that everything is exactly like it sounds, everything is exactly like it sounds.
00:32:23.670 --> 00:32:24.910
Same thing with the customer.
00:32:25.069 --> 00:32:30.769
When the customer hears pineapple cherry, they're thinking I'm going to get some pineapples, I'm going to get some cherries and it's going to be lemonade.
00:32:31.150 --> 00:32:33.609
When I see a raspberry pineapple, same thing.
00:32:34.150 --> 00:32:40.130
So with the way that we train the customers, the same way we train employees, which gives less frustration and impact.
00:32:40.130 --> 00:32:50.730
We don't name it strawberry lightning because you don't know what lightning tastes like, you know, so we just name it strawberry. Strawberry lemonade. That's it. That makes sense. Yeah. Huh. Interesting.
00:32:52.170 --> 00:32:59.029
When we go on like our bold journeys and we do things, a lot of the times, you know, there's like, you know, bumps in the road and stuff like on your journey.
00:32:59.029 --> 00:33:04.710
Was there like any roadblocks or any stumbling blocks like you had to like plow through? Oh, man.
00:33:05.210 --> 00:33:09.710
Well, I'm going to tell you in any business you're going to have, you're going to have to deal with the government.
00:33:10.009 --> 00:33:11.349
You got to deal with permits.
00:33:11.589 --> 00:33:13.049
You got to deal with regulation.
00:33:13.230 --> 00:33:14.450
You got to deal with competition.
00:33:14.970 --> 00:33:19.210
You got to deal with regulation, competition at the same time, the customers.
00:33:19.650 --> 00:33:22.950
And when you finally get to selling it, then you got to deal with taxes.
00:33:24.450 --> 00:33:26.509
So, I mean, but that's business. That's everything.
00:33:26.750 --> 00:33:31.730
You know, some of the challenges, you know, a lemonade stand is the oldest hustle in the game.
00:33:31.789 --> 00:33:33.430
You've been doing it since you're eight years old.
00:33:33.430 --> 00:33:37.950
You know, you're you're your youngest child can do a lemonade stand to the fullest.
00:33:38.049 --> 00:33:41.410
You know, they can go out there, they can do a setup, the setup.
00:33:41.589 --> 00:33:43.470
They can have the drink itself, which is the product.
00:33:43.470 --> 00:33:50.470
And that's, you know, what you actually graduate to the customer as, you know, they're they're what they want from you.
00:33:51.109 --> 00:33:53.170
Then you got to figure out the price point.
00:33:53.250 --> 00:33:56.089
Once you figure out your price point, now you got that.
00:33:56.089 --> 00:33:57.069
And then you get your register.
00:33:57.130 --> 00:34:05.789
And then once you get your register, you can kind of figure out what locations you want to go to, where you're going to earn more business, where you're going to have more of a platform to be able to sell.
00:34:06.089 --> 00:34:08.690
And then from that point on, you know, it's watch, rinse, repeat.
00:34:09.150 --> 00:34:11.769
But you got to get those things, those basics down first.
00:34:11.769 --> 00:34:16.789
That's why you eight year old, when they go out and do a lemonade stand, they got to think through all those humps.
00:34:16.869 --> 00:34:18.829
They got to think through all those, all those things.
00:34:19.110 --> 00:34:22.989
If they walk out with lemon and water, you forget the sugar. You ain't got lemonade.
00:34:23.510 --> 00:34:24.190
You know what I'm saying?
00:34:24.349 --> 00:34:31.409
If you walk out and with expecting to sell lemonade, but you forget your table, you don't have lemonade, you know, you don't have nothing to sell off of.
00:34:31.690 --> 00:34:33.489
So it's those bumps in the road.
00:34:33.630 --> 00:34:36.769
But this is this is, you know, me and you, we come from the military.
00:34:36.889 --> 00:34:41.610
So we think about things that you got to have in order to do a mission. We think about logistics.
00:34:41.610 --> 00:34:44.369
We think about our supply and resources that we have.
00:34:44.570 --> 00:34:45.809
We think about our packing list.
00:34:45.949 --> 00:34:57.969
We think about all the things the military pretty much gave us a foundation with, because when you got to do it on your own, you're going to want to bring that that wet weather gear that you didn't think you needed.
00:34:58.030 --> 00:35:00.050
But you got it because you packed it.
00:35:00.210 --> 00:35:02.489
You packed it because you you thought you would need it.
00:35:02.489 --> 00:35:06.570
You know, same thing with lemonade, same thing with with any job you do.
00:35:06.570 --> 00:35:10.670
You know, once you got your packing list, once you got your criteria, what you got to use out there.
00:35:11.309 --> 00:35:12.949
Now you just implement it.
00:35:13.630 --> 00:35:15.329
Same thing you do when you're eight years old.
00:35:15.349 --> 00:35:18.469
Same thing you do when you when you're in a full fledged business.
00:35:18.989 --> 00:35:21.650
If you forget the sugar, you just call it diet lemonade.
00:35:23.409 --> 00:35:26.949
A lot of people are going to be like, man, this is sour. This tastes like water.
00:35:27.130 --> 00:35:28.989
You know what it basically is, you know?
00:35:31.369 --> 00:35:34.329
Where where do you see like the most business come from?
00:35:34.369 --> 00:35:36.010
Like out of all the events that you do?
00:35:36.210 --> 00:35:38.070
The farmers markets are more consistent.
00:35:38.789 --> 00:35:40.650
You know, festivals are real good.
00:35:42.590 --> 00:35:49.869
Routine festivals, if it's ever a second annual, third annual something, something barbecue fest, you know, those are real good because they've already established themselves.
00:35:50.730 --> 00:35:58.289
Advertising, especially for like a food truck land, you know, getting your name out and establishing your brand is going to be the most challenging thing you do.
00:35:59.010 --> 00:36:02.210
So it's better to let the venue do it for you.
00:36:02.369 --> 00:36:08.949
That way you fall into the situation where all your planning and all your advertising is already set up through him.
00:36:09.269 --> 00:36:11.170
So that means you're in a tight there.
00:36:11.210 --> 00:36:13.210
You're in a criteria of applying for events.
00:36:13.550 --> 00:36:21.389
Once you start applying for events, then you got to actually knock down the whole bureaucracy of who they pick and who they don't pick. Because that's the obvious.
00:36:21.590 --> 00:36:26.250
That's the obvious thing that you're going to have trouble with because you're not going to be the only lemonade stand is going to apply.
00:36:26.570 --> 00:36:31.949
So you got to be first or you got to be the most creative or you got to be the one that they want or you got to have a relationship.
00:36:32.349 --> 00:36:36.269
So all those things put together is how you get into those events.
00:36:36.269 --> 00:36:41.309
But if you land it, you don't have to worry about a marketing strategy because it's already done.
00:36:41.349 --> 00:36:42.750
The venue is going to plan it for you.
00:36:42.750 --> 00:36:45.909
Ain't got to worry about an established customer base because the venue done it for you.
00:36:46.170 --> 00:36:47.849
You just got to set up the logistics.
00:36:48.030 --> 00:36:49.809
You guys, you got to make sure you got all your supplies.
00:36:49.909 --> 00:36:53.389
You got to make sure you nail it on the day you go out. So that's real.
00:36:53.889 --> 00:37:00.030
That's the real advice that I would say, because most of your customers would come from your venues, other customers.
00:37:00.610 --> 00:37:07.050
You know, you you can say social media will bring them to you, but you need a viral moment and you need the algorithm to work for you.
00:37:07.170 --> 00:37:10.829
So advertising sometimes will work for you and sometimes it won't.
00:37:11.110 --> 00:37:15.730
It's just hard to get in a space that has already so much saturation.
00:37:16.250 --> 00:37:23.329
So a lot of it's word of mouth and a lot of it is consistency at consistent events with consistent venues ongoing.
00:37:23.949 --> 00:37:27.630
And so you have a you have a spot in Arizona Mills.
00:37:27.789 --> 00:37:31.369
Is it like where is it at in Arizona Mills?
00:37:31.409 --> 00:37:34.769
It's right in the food court, right in the middle of the food court where the information booth is.
00:37:34.789 --> 00:37:36.250
You see the IMAX to the right.
00:37:36.349 --> 00:37:37.650
You see the carousel to the left.
00:37:37.730 --> 00:37:40.369
You see the AMC in the background.
00:37:40.489 --> 00:37:43.670
The Harkins over where I forget what it's called, but they have.
00:37:44.269 --> 00:37:44.949
We're right there in the middle.
00:37:45.090 --> 00:37:50.730
So we're we're basically the only island business is sitting out there.
00:37:50.809 --> 00:37:55.050
So what kind of what kind of business do you get from there? It's pretty good. Yeah.
00:37:55.050 --> 00:37:58.230
You looking at twenty five thousand a month, you know. Wow.
00:37:58.230 --> 00:38:01.730
It's it's not like it's it ain't the greatest, but it ain't.
00:38:01.769 --> 00:38:03.389
It's not going to put you out of business. Yeah.
00:38:03.510 --> 00:38:04.829
But you've got to be conservative.
00:38:05.070 --> 00:38:11.050
A lot of customers, a lot of a lot of businesses that go up there, the customers look at you like, OK, you're making tons of money.
00:38:11.690 --> 00:38:21.050
But you've got to realize the only way you're going to make a profit is if you are not spending a lot of time or a lot of energy into your product.
00:38:21.489 --> 00:38:24.670
You can't have a thousand different types of drinks.
00:38:24.670 --> 00:38:26.170
You can't have a thousand different sizes.
00:38:26.289 --> 00:38:27.550
You got to have one.
00:38:27.710 --> 00:38:32.909
You got to you got to, you know, draw down the amount of flavors or amount of ingredients that you use in a flavor.
00:38:32.909 --> 00:38:39.369
So if you make a flavor or a flavor change, redo it off of something you already got or an ingredient that you already got.
00:38:39.750 --> 00:38:43.849
Another thing is payroll having a lot of employees. You see places, man.
00:38:43.849 --> 00:38:48.469
They got five, ten people working at a at a at a eating restaurant.
00:38:48.809 --> 00:38:51.809
And it's like, how in the world do they make money?
00:38:51.809 --> 00:38:53.010
Because you've got so many people.
00:38:53.070 --> 00:38:56.630
So when you have that many people working, you've got to make sure you've got a lot of volume.
00:38:56.809 --> 00:39:04.789
And if you don't have a lot of volume, you've got to make sure you keep your employees down and make sure you work in the most efficient and see that you can.
00:39:05.289 --> 00:39:06.550
That's why we only use one employee.
00:39:07.130 --> 00:39:08.949
Most of the time you only see one employee that you have here.
00:39:08.949 --> 00:39:12.630
One employee can run the entire stand. They're not overwhelmed. They're not overworked.
00:39:12.829 --> 00:39:15.489
They make good money in tips because they're helping every customer.
00:39:16.110 --> 00:39:19.989
And so whatever comes in, like they're getting the bulk of that.
00:39:20.030 --> 00:39:23.409
So the employees are happy because they get all the tips from each sale.
00:39:24.130 --> 00:39:28.070
Whole lot worse to compete when you got five people working to stand.
00:39:28.070 --> 00:39:29.849
You're trying to split tips five ways.
00:39:30.730 --> 00:39:39.909
The employees make good money because they make twenty to twenty five dollars an hour because if they serve twenty people, you know, and they each person tips a dollar, they make another twenty five dollars.
00:39:40.710 --> 00:39:46.489
You know, so you think of yourself like all those little things add up and it's got to add up.
00:39:46.489 --> 00:39:47.329
It's got to be in your favor.
00:39:47.349 --> 00:39:48.550
It's got to be in the employee's favor.
00:39:49.130 --> 00:39:52.489
And all you can you got to do is get what's expected to the customer.
00:39:52.889 --> 00:39:59.730
If they walk up wanting a lemonade and they want a fresh squeeze lemonade and they want tastes like strawberry, don't give them blue raspberry.
00:40:00.690 --> 00:40:05.829
Give them what they expect and the rest will be good. Hmm. That makes sense.
00:40:07.050 --> 00:40:17.050
So when we when we go through all of our, you know, the the bold moves, there's usually like hard times that hit us.
00:40:18.050 --> 00:40:27.369
So what did those experiences teach you about like the process and and I guess about yourself, too?
00:40:27.510 --> 00:40:33.869
Man, our hardest time to taxes taxes in the range of TPT.
00:40:34.550 --> 00:40:44.369
So I didn't know when I started the business that Arizona passed a law that each business will create a sales tax on the sale of each product that they sell.
00:40:45.090 --> 00:40:46.650
And I didn't know this.
00:40:46.710 --> 00:40:47.710
No one told me this.
00:40:47.730 --> 00:40:48.750
And you didn't have any in this.
00:40:48.849 --> 00:40:50.530
No, I'm sure it was out there.
00:40:50.530 --> 00:40:55.230
But it just wasn't at a place where I was just, you know, where it's just automatic.
00:40:55.429 --> 00:41:01.250
You know, when for you to start a business, they was they wouldn't wagging your fingers, say, make sure you pay TPT, make sure you register and do all this stuff with it.
00:41:01.909 --> 00:41:04.389
So I was charging eight dollars on a drink each one.
00:41:05.289 --> 00:41:07.170
Every single drink I sold, eight dollars flat.
00:41:07.690 --> 00:41:09.289
That's that's that's what they paid.
00:41:09.429 --> 00:41:10.289
They didn't pay no tax.
00:41:10.329 --> 00:41:11.130
They didn't pay no nothing.
00:41:12.010 --> 00:41:17.230
It turns out that the state wants you to tax that every single product.
00:41:17.369 --> 00:41:19.690
The state will have you tax every single product.
00:41:20.530 --> 00:41:24.110
This went on for five years, five years.
00:41:24.409 --> 00:41:39.670
When I was said and done, I owed the state one hundred and forty thousand dollars on taxes for every single drink that I sold since 2016 to 2021.
00:41:40.269 --> 00:41:41.489
Hit me like a freight train.
00:41:41.510 --> 00:41:44.750
I was I was like, what the hell?
00:41:44.769 --> 00:41:52.349
And after all this, like I tried to go back and forth with TPT and say, hey, I know I got to pay something like it was a monthly thing.
00:41:52.349 --> 00:41:55.969
Turns out you got to be on a monthly. I was on yearly.
00:41:56.210 --> 00:41:59.409
No one told me that you couldn't do that or shouldn't do that. I just registered.
00:42:00.289 --> 00:42:06.510
I just selected what was there and just went on, you know, thinking, well, they'll tell me if I need to pay them something, you know, they get my tax returns.
00:42:06.510 --> 00:42:09.889
I file, I do everything like I'm supposed to do. Oh, no.
00:42:10.170 --> 00:42:11.530
You got to go into their system.
00:42:11.690 --> 00:42:16.150
You got to self report your sales and then you you get a kick out a number.
00:42:16.869 --> 00:42:21.889
Then you got to go in and pay that number every single month before their due date.
00:42:22.230 --> 00:42:23.369
Didn't know how to do none of that.
00:42:23.429 --> 00:42:24.670
No one told me how to do none of that.
00:42:24.769 --> 00:42:27.590
So I'm just I'm just a regular, you know, lonely food truck.
00:42:27.590 --> 00:42:31.230
I'm out there just just slinging. You know, I'm happy. I'm whatever. We make money.
00:42:31.349 --> 00:42:33.070
We come back and, you know, I'm asking the IRS.
00:42:33.170 --> 00:42:34.150
I'm like, make sure we're good.
00:42:34.170 --> 00:42:36.269
Like, yeah, I mean, I pay my taxes and do everything right.
00:42:36.269 --> 00:42:38.469
I had a CPA and all these people coaching me, too.
00:42:38.670 --> 00:42:40.610
And I did not know about TPT.
00:42:40.889 --> 00:42:42.250
And yet they came back.
00:42:42.530 --> 00:42:44.309
I get a letter in the mail. Hey, you're being audited.
00:42:45.070 --> 00:42:47.989
They audited me when I opened up my store at Superstition Springs.
00:42:48.510 --> 00:42:51.949
Like when I'm growing, you know, and we have three stores going.
00:42:52.070 --> 00:42:54.849
I'm like, so the one in Mesa, there was like some Mesa.
00:42:54.909 --> 00:43:03.829
The cities can audit you as a city that may city of Mesa sent a letter to every single city that I possibly could bid in.
00:43:04.070 --> 00:43:13.550
Look back on Facebook, found every single Facebook post that I made of where I'm going to be at siphoned out the city where that's at.
00:43:13.789 --> 00:43:26.750
Sent the letter to them saying, we want to audit for you through us to make sure we collect the taxes for your income that you was owed for this event that he had on this day or that day.
00:43:28.309 --> 00:43:39.849
And after two years of being audited, they charged me one hundred and forty thousand, and then they charged me another thirty thousand dollars in just fees, just fees.
00:43:42.349 --> 00:43:51.190
And so I was strong, I mean, you got to you got to imagine, you know, you built this entire business, you grew it from all this.
00:43:51.230 --> 00:43:53.289
That is finally taking you places.
00:43:53.349 --> 00:43:55.730
You're finally seeing the efforts of your work.
00:43:56.469 --> 00:43:59.809
Your bank account is finally able to just have it.
00:43:59.989 --> 00:44:03.710
And you got this money, your bank account, and then you get this letter.
00:44:03.989 --> 00:44:09.610
And just like that, it's gone. TPT, what is that?
00:44:10.949 --> 00:44:15.030
It's what is it called? Drift privilege tax.
00:44:16.849 --> 00:44:19.570
Some TPT transaction privilege tax.
00:44:19.650 --> 00:44:20.489
I think it's what a car.
00:44:21.010 --> 00:44:24.389
So and this is something the state does. State does it.
00:44:24.389 --> 00:44:25.369
State does it by city.
00:44:25.909 --> 00:44:30.210
So you were working with a CPA. Oh, yeah. Is it?
00:44:30.389 --> 00:44:32.110
I mean, are you still working with that same CPA?
00:44:32.150 --> 00:44:33.929
No, no, no, no, no, no, no, no.
00:44:33.929 --> 00:44:38.789
I mean, do most CPAs or is this CPA just like not with it? You would think.
00:44:39.510 --> 00:44:45.070
But the criteria and the scope of work, well, people don't know this, that the CPA don't have to do your state taxes.
00:44:45.170 --> 00:44:46.329
They have to do your state taxes.
00:44:46.369 --> 00:44:52.610
They have to tell you about your state that that part of the state tax was a different thing that they had to like do.
00:44:52.769 --> 00:44:55.329
They didn't even offer to offer that service.
00:44:55.469 --> 00:44:59.250
And I mean, I've been in extensive conversations about are we doing everything right?
00:44:59.429 --> 00:45:03.429
They file the IRS things, all that stuff on time. Everything's good on that.
00:45:03.530 --> 00:45:08.590
If I'm a state tax on time, when the company income tax statement, income tax time filed on time.
00:45:08.829 --> 00:45:18.730
But the monthly stuff, the day to day, the charting, like taking a sales spreadsheet, taking every single event you go to, deciphering it by location. That's the key.
00:45:19.010 --> 00:45:26.690
And then getting the correct tax rate plugged into your POS and then charging the sale according to that. Hmm.
00:45:26.969 --> 00:45:32.150
I know for a fact every single food truck is no possible way that they can be doing this.
00:45:32.190 --> 00:45:45.010
It's no possible way they can be looking at their POS screen and saying, I need a two point seven five Glendale tax rate, along with a ninety nine cent processing fee.
00:45:45.610 --> 00:45:49.130
Combine those two together to give you the correct amount of tax.
00:45:49.590 --> 00:46:03.110
Oh, and then I need to switch when I'm in Mesa because I need when I just left Glendale, I need to switch to Mesa, which cost you 30 bucks a month if you get a location is that so every location that you get it just to put this tax rate in there.
00:46:03.110 --> 00:46:04.869
You got to do got to do a whole nother one.
00:46:04.869 --> 00:46:08.429
Now, if you're invoicing into it, knows it into its greatest thing.
00:46:08.570 --> 00:46:12.309
I can never like get into a get QuickBooks because that's great.
00:46:12.329 --> 00:46:15.010
If you invoice new QuickBooks, it calculates your taxes.
00:46:15.110 --> 00:46:15.989
It knows to do it.
00:46:16.110 --> 00:46:22.789
But if you have a regular old POS, I don't care if you got Clover Square, whatever it is, you got to plug in those tax rates.
00:46:22.869 --> 00:46:23.909
You got to know what they are.
00:46:24.269 --> 00:46:33.550
Then you got to plug them in and then you got to change them when you go to a certain city or you got to do an over encompassing charge too much tax, pay too much to TPT.
00:46:33.550 --> 00:46:40.710
So you ain't got to switch locations every single time whenever you move around like you do as a food truck. Oh, interesting.
00:46:40.869 --> 00:46:43.170
So that's why some places charge a little bit more in tax.
00:46:43.289 --> 00:46:44.110
I live more in tax.
00:46:44.269 --> 00:46:45.530
I was like, why is why?
00:46:45.630 --> 00:47:04.929
Yeah, you can look up the tax rate and maybe they may be charging eight point seven percent on tax, but the tax rate may only be eight point six, where the reason why they're charging eight point seven is because they got the technology and we're going to offer it as as like a leisure to be able to switch tax rates up and down.
00:47:04.929 --> 00:47:11.530
Like you can't just plug it in without creating a new location, without creating a subscription to the new location just to do that.
00:47:11.530 --> 00:47:14.010
So how did you figure this out that you had to pay this?
00:47:14.130 --> 00:47:15.530
Like you just got hit with a bill?
00:47:15.630 --> 00:47:17.150
No, I got out of it.
00:47:17.150 --> 00:47:23.309
We sat down across the table, looked each other in the eye and he was like, I'm counting up 140,000.
00:47:23.530 --> 00:47:36.909
As a matter of fact, I went through your entire Facebook post as of four years ago, looked at every single place where you were at, but built a database spreadsheet to that.
00:47:37.190 --> 00:47:40.510
And then that's what I'm estimating. You should be owning.
00:47:41.110 --> 00:47:44.769
And I'm like, wait a minute, 2020, man, we got half our events canceled.
00:47:44.829 --> 00:47:46.809
You counting events I didn't even go to.
00:47:47.409 --> 00:47:48.250
Yeah, but that's not important.
00:47:48.309 --> 00:47:52.809
I'm like, that's not important, but man, yeah, it's very important.
00:47:53.050 --> 00:47:56.550
But but his estimate was his estimate is you against the auditor.
00:47:56.550 --> 00:48:00.710
You can get a lawyer, you can get whatever, but that burden they can put on you no matter what.
00:48:00.909 --> 00:48:03.969
So you don't have the opportunity to decipher all this.
00:48:04.050 --> 00:48:16.010
So I'm telling every single food truck, every single business that sell something you sell some tangible if you don't do something outside of service, meaning is nothing that they actually got from this.
00:48:16.030 --> 00:48:25.190
If they if they if they get a blade of grass and you mow yards and you sold them something, you added fertilizer to it, then technically you sold them fertilizer in the lawn care.
00:48:25.190 --> 00:48:29.570
So you own TPT service. Don't count. Don't count.
00:48:29.989 --> 00:48:31.289
It counts, but it don't really count.
00:48:31.329 --> 00:48:36.650
You ain't got to report it like you do with sales tax, because sales tax, the square of your merchant account will report it.
00:48:36.769 --> 00:48:38.829
So therefore, you have to pay it.
00:48:38.849 --> 00:48:41.929
So you get you get hooked by, you know, because it reports it.
00:48:41.929 --> 00:48:44.869
So therefore, you got to you can't like hide it.
00:48:44.869 --> 00:48:45.889
You can take cash, I guess.
00:48:46.389 --> 00:48:48.110
But how long are you going to be able to do that?
00:48:48.110 --> 00:48:49.809
You're not going to be able to take cash every single time.
00:48:50.369 --> 00:48:53.110
But but the point of this is, yeah, got it.
00:48:53.110 --> 00:48:58.190
You got to understand TPT to the T. Don't be like me.
00:48:59.969 --> 00:49:07.190
So did you did you get like a like an advisor or a coach or like a mentor or something? Kind of.
00:49:07.190 --> 00:49:13.570
I had an auditor and the auditor, you know, emailed me day to day. He was looking. He created his spreadsheets.
00:49:13.690 --> 00:49:23.510
They ask for all your sales for the last five years, all your tax returns for the last five years, all your personal and bank and business bank accounts for the last five years.
00:49:23.769 --> 00:49:29.530
So they go through everything on every place that you can possibly get income to see if you're trying to hide it.
00:49:29.630 --> 00:49:31.170
Once you get out of it, it's already over.
00:49:31.650 --> 00:49:39.550
The point is to not get out of it, because once you get out of it, they're looking for all these sales and they're averaging those sales and they're just going to send an estimate anyways.
00:49:41.050 --> 00:49:44.070
So the whole point of growing is to make more money.
00:49:44.250 --> 00:49:48.369
Well, that resulted in growing, but getting on the radar.
00:49:48.369 --> 00:49:49.530
Once you get on the radar.
00:49:50.170 --> 00:49:51.550
Now they start looking at you.
00:49:51.690 --> 00:49:53.949
Now you start saying, how did you get on the radar?
00:49:54.230 --> 00:49:55.130
Was it all the social media?
00:49:55.449 --> 00:49:56.849
So the social media, too.
00:49:56.849 --> 00:50:03.250
But I opened a store at Superstition Springs, which was in their jurisdiction, still carrying on the practices of not knowing.
00:50:03.789 --> 00:50:07.550
I failed to pay TPT on the store after investigating.
00:50:07.789 --> 00:50:09.909
They were like, hey, man, you got it. You go on.
00:50:09.909 --> 00:50:11.230
You got food trucks, too.
00:50:11.289 --> 00:50:12.789
You got food trucks that came to Mesa.
00:50:13.170 --> 00:50:14.510
You got food trucks that went to Peoria.
00:50:14.710 --> 00:50:16.210
You got food trucks that went to Glendale.
00:50:16.210 --> 00:50:17.809
Oh, you got another store in Tempe.
00:50:17.849 --> 00:50:19.269
Oh, you got another store in Chandler.
00:50:20.889 --> 00:50:22.530
I wonder if you're not doing it for them, too.
00:50:22.690 --> 00:50:36.070
So that whole investigation locked in and once they honed in on me, it was it. It was over. Wow. It was over. Cost me 170. So cash. Wow. Wow. Yeah.
00:50:36.110 --> 00:50:42.289
So like if someone's in this situation and they're maybe thinking like, oh, I'm not doing that, like, where do they go?
00:50:42.530 --> 00:50:43.929
Like, who do they talk to?
00:50:43.929 --> 00:50:46.590
They can either bankrupt the business.
00:50:47.610 --> 00:50:49.949
Maybe it will be forgiven. Maybe not. I don't know. I'm not CPI.
00:50:50.070 --> 00:50:54.769
I don't know the legal implications to that, but maybe they can bankrupt the business.
00:50:55.150 --> 00:50:56.570
Maybe they can be forgiven.
00:50:57.449 --> 00:51:03.250
All I know is every single day that you don't pay this, you get interest on it.
00:51:03.690 --> 00:51:06.730
So this was the reason why it was so high.
00:51:07.070 --> 00:51:19.750
I think the first the 2017 taxes only made like 1100 bucks, but it cost me like 10000 dollars because the compound interest and the fees over five years of not paying.
00:51:19.969 --> 00:51:23.570
So every time you don't pay, they add interest and then they compound it.
00:51:23.969 --> 00:51:29.309
So you will pay an astronomical amount of ignoring it than you would just to handle it.
00:51:29.510 --> 00:51:30.829
So you have to pay it.
00:51:30.829 --> 00:51:31.909
You have to get on top of it.
00:51:31.909 --> 00:51:32.929
You have to stay ahead of it.
00:51:33.030 --> 00:51:34.050
You have to stay consistent.
00:51:34.869 --> 00:51:37.409
And you just can't be wrong. Wow.
00:51:37.409 --> 00:51:38.469
You can't get on their radar.
00:51:38.630 --> 00:51:39.590
Don't get on their radar.
00:51:39.590 --> 00:51:42.789
I'm telling you, Gus, where would you go?
00:51:42.889 --> 00:51:44.949
You can ask CPA, but you ain't going to pay more to do.
00:51:45.030 --> 00:51:46.250
You still got to pay it.
00:51:46.250 --> 00:51:47.570
You still got to pay the penalty.
00:51:47.769 --> 00:51:50.369
You still got to pay the tax on that.
00:51:50.650 --> 00:51:53.849
First thing is charge tax. That's the first thing.
00:51:53.949 --> 00:51:55.070
Know how to charge tax.
00:51:55.710 --> 00:51:57.510
Explain to your customers that you're going to charge tax.
00:51:58.030 --> 00:52:01.530
I know a lot of us small businesses think we can get away with not paying taxes.
00:52:01.710 --> 00:52:03.869
The wing and add taxes on top of your sales.
00:52:03.909 --> 00:52:04.730
And a lot of us do.
00:52:04.849 --> 00:52:06.329
A lot of us, you know, I get it.
00:52:06.889 --> 00:52:27.389
But if you don't and they audit you, they're going to they're going to look for every nickel and dime you had coming to your bank account and they're going to find it and they're going to estimate and they're going to going to say arbitrary number. Here you go. Hmm. Wow. Oh, yeah. Wow. So. That's pretty wild.
00:52:28.110 --> 00:52:32.230
So I'm curious, like what kept you going during that?
00:52:32.269 --> 00:52:35.969
Because for most people, they're like, man, I got to pay 170 G's.
00:52:36.190 --> 00:52:38.090
I'm out in cash, in cash.
00:52:39.369 --> 00:52:42.650
Uh, you know, I live conservatively.
00:52:42.650 --> 00:52:44.670
I don't spend all my money. I happen.
00:52:44.949 --> 00:52:47.469
I had, you know, a little bit in the bank account.
00:52:47.510 --> 00:52:52.650
I was like, either we can not pay it, but we lose what we built.
00:52:53.389 --> 00:52:54.730
We have to start all over.
00:52:54.730 --> 00:52:56.989
We lose kind of the accreditation that we have.
00:52:57.170 --> 00:53:01.269
We have, you know, just the whole point of starting on the whole point of being in business is being in business.
00:53:01.809 --> 00:53:10.409
So, I mean, I just was writing $38,000 checks, just started writing them every week until you look at this and send me another bill, look at this and send me another bill.
00:53:10.889 --> 00:53:13.090
And I was just like, this is never going to end.
00:53:13.210 --> 00:53:15.610
So, I mean, I called a meeting, discussed with him.
00:53:15.610 --> 00:53:19.650
He's like, and we broke it down and what no payment plans, no such thing.
00:53:19.849 --> 00:53:21.610
Payment plans come with penalty in interest.
00:53:22.210 --> 00:53:28.530
So, you have to have it because I live conservatively, because, you know, I don't just blow on everything. Now, I had plans.
00:53:28.550 --> 00:53:30.150
I was like, yeah, I'm going to get a jet ski.
00:53:30.250 --> 00:53:32.849
I get to go out, you know, I get to do all these things.
00:53:32.909 --> 00:53:40.570
I've always wanted to get to buy my mama a house and all this, but I was like, nope, nope, took it, took it, wrote a check.
00:53:41.909 --> 00:53:46.469
That's like a gut punch, man. Gut punch. Oh, man.
00:53:49.489 --> 00:53:56.989
If you could sit down with a passive version of yourself, what would you, what kind of advice would you give yourself?
00:53:57.090 --> 00:54:00.610
I'd first tell myself about TPT. That's number one.
00:54:00.929 --> 00:54:03.050
Because if I did that, I'd earned the money.
00:54:03.090 --> 00:54:10.230
I would have charged every customer and I would have had another 170 at an addition, I would have paid it, but then it's kept all the money that I actually made off the lemonade.
00:54:11.030 --> 00:54:13.329
That's number one, in business I've done that.
00:54:13.329 --> 00:54:43.630
Number two, you know, I probably would have fought a little harder to stay in the military because when you double dip, you'll be able to like string you out, string you out certain things because you have a set and steady income from your job, W2 income qualifies you for homes, which gets into the point I was talking about earlier, what I would have told myself, even before I got out of military, every time I PCS out about a home, I'd have bought a home.
00:54:43.630 --> 00:54:52.050
And when I buy that home, a PCS order in a enables you to use your VA loan again, to buy another home.
00:54:52.590 --> 00:55:01.409
Now they also, as long as you got the credit and the income to be able to afford these homes, you can do it over and over and over again.
00:55:01.710 --> 00:55:03.010
The VA will let you do that.
00:55:03.090 --> 00:55:09.469
Now it's a necessity that they allow you to do this because when you PCS, the PCS, they're sending you somewhere else.
00:55:09.610 --> 00:55:11.369
That's an actual government move.
00:55:11.690 --> 00:55:15.190
So I would buy a house at every single duty station that I'm at.
00:55:15.570 --> 00:55:17.170
I do this for my entire career.
00:55:17.550 --> 00:55:37.530
When I walk out the military, not only do I have a million dollar portfolio in assets, not only would I have people renting these houses throughout the whole time, so now I got a cashflow on top of my million dollar assets, but I also have the ability to take those assets and bind money against it.
00:55:37.550 --> 00:55:41.190
I can actually invest money in right against it.
00:55:41.190 --> 00:55:43.969
All of these houses would age, so they will build up equity.
00:55:44.690 --> 00:55:51.349
The equity that you have will then allow you to take out loans to do bigger and better and more aggressive endeavors.
00:55:52.250 --> 00:55:54.369
This portfolio will come naturally.
00:55:54.769 --> 00:55:55.849
It will come with time.
00:55:55.869 --> 00:55:58.110
It will come with effort or very little effort.
00:55:58.690 --> 00:56:02.030
You pay a property management person and you just let it ride.
00:56:02.030 --> 00:56:04.210
So take your 20 year.
00:56:04.989 --> 00:56:15.989
You take private mile at the time back in 2000 and say, Hey, when you get stationed to Fort Benning, Georgia, buy you a house there, use the income you got based on what you get.
00:56:16.010 --> 00:56:18.949
So it's going to be a small house. Get it rented out.
00:56:19.150 --> 00:56:21.530
Wait till you get stationed for it. Lee. Cause that's coming.
00:56:21.809 --> 00:56:25.190
Go to state, go to Fort Lee, Virginia, buy a house there.
00:56:25.889 --> 00:56:29.530
When you go into Fort Stewart, go to Fort Stewart, buy a house there.
00:56:29.750 --> 00:56:31.150
Oh, they can send you to Fort Campbell.
00:56:31.150 --> 00:56:33.369
Go to Clarksville, Tennessee and buy a house.
00:56:34.449 --> 00:56:41.090
Oh, they're sending you to California, California, buy a house in California, buy a house in New York, Fort drum.
00:56:41.409 --> 00:56:43.289
They send you to Fort Lewis, buy a house there.
00:56:43.289 --> 00:56:45.750
When they send you to Florida, buy a house there.
00:56:46.190 --> 00:56:48.429
When I look up, it's going to be 20 years.
00:56:48.750 --> 00:56:52.269
Now you got your 20 year retirement, a million dollar portfolio.
00:56:52.610 --> 00:56:55.989
You have all this money in cashflow coming to you.
00:56:56.010 --> 00:56:58.449
You have the ability to invest in all this much.
00:56:58.449 --> 00:57:00.050
You can refinance on all this too.
00:57:00.050 --> 00:57:06.710
So when you need to pull cash out, refile on your homes, just pick one and do it.
00:57:06.710 --> 00:57:14.690
And when it, when times get too tough that your renter has to pay these, the, the, these payments, you sell it, sell the asset, wash, rinse, repeat.
00:57:15.429 --> 00:57:17.170
You will never have to work again.
00:57:17.190 --> 00:57:18.829
You will have a million dollar portfolio.
00:57:19.210 --> 00:57:20.250
You'd be able to invest.
00:57:20.349 --> 00:57:24.530
You'd be able to build other businesses, make other businesses, do other things.
00:57:24.789 --> 00:57:29.769
And then you, if you are misfortunate enough to go to war, you get your VA.
00:57:30.050 --> 00:57:31.989
Now you got that additional income.
00:57:32.329 --> 00:57:34.570
Now you got VA money coming in.
00:57:34.650 --> 00:57:37.090
You got a 20 year retirement. You get paid. Yeah.
00:57:37.090 --> 00:57:38.190
Now you got social security.
00:57:38.289 --> 00:57:41.190
You can pay three times just off of the military.
00:57:43.289 --> 00:57:54.010
Like it's, it's insane how much financial recourse and ability you could build yourself up just by being in the military, getting that steady paycheck.
00:57:54.110 --> 00:57:55.789
They know what's coming first 15. Boom.
00:57:55.789 --> 00:57:57.989
It hits every, every time. Use that money.
00:57:58.090 --> 00:57:58.909
Go get you a loan.
00:57:58.909 --> 00:58:01.550
Go get you a house loan. Use that VA loan.
00:58:01.690 --> 00:58:07.349
Zero down a hundred percent, uh, financed. You pretty much living. Yeah.
00:58:07.349 --> 00:58:09.949
You pretty much living show that you've got rental income.
00:58:10.070 --> 00:58:14.030
So that, that takes out what you would have used your, your regular income.
00:58:14.250 --> 00:58:16.369
So now you, that, that, that exhausts it.
00:58:16.389 --> 00:58:24.909
It equal, uh, zeroes it out. Use that money again. Go get another one. Go get another one. Count the income. Not to mention.
00:58:25.489 --> 00:58:30.010
Not to mention the rental income against your taxes is going to, it's going to serve you.
00:58:30.070 --> 00:58:31.489
Well, man, it's going to serve you.
00:58:31.489 --> 00:58:34.170
Well, use that rental income against your taxes.
00:58:34.269 --> 00:58:38.869
Now you can write off pretty much the world. Watch rents. Repeat. Watch rents. Repeat.
00:58:38.949 --> 00:58:40.090
Do that for 20 years.
00:58:40.469 --> 00:58:41.670
See what you end up at.
00:58:41.710 --> 00:58:47.070
So many new soldiers, they go and buy cars and pay like 20, 30% interest.
00:58:47.909 --> 00:58:55.150
When all they got to do is stack their money, put it in a home, at least just buy a home and don't spend crazy.
00:58:55.449 --> 00:58:56.769
Just do what you got to do.
00:58:57.230 --> 00:59:00.590
Spend, buy a home, don't spend like crazy. Let time form.
00:59:00.769 --> 00:59:02.550
You're going to get three square meals a day.
00:59:02.630 --> 00:59:04.369
You're going to get uniform. You don't need much.
00:59:04.429 --> 00:59:05.110
You don't have to do much.
00:59:05.130 --> 00:59:06.030
They won't be able to go out.
00:59:06.610 --> 00:59:16.710
I would tell myself, join the military, buy homes, get those homes, flip those homes, rent those homes, sell those homes.
00:59:17.389 --> 00:59:21.570
And the rest is history. Hmm. That's smart. All right.
00:59:21.570 --> 00:59:23.230
I got some quick fire questions for you.
00:59:23.829 --> 00:59:32.909
What is your favorite book, podcast, or resource that inspires you to be bold? You like Gary V? I love Gary V.
00:59:34.389 --> 00:59:37.769
I got to say like his book and just his podcast.
00:59:38.050 --> 00:59:40.750
Like it, it, it really, it got me shaking and moving.
00:59:40.829 --> 00:59:47.289
He said, man, he's like, you got to work your shit job until you get enough money to where you can actually make a move.
00:59:47.449 --> 00:59:50.909
Don't sit here and say that you're good. You mean you're good? So you're good, right?
00:59:50.909 --> 00:59:52.929
He'd be like, yeah, I'm good. Okay.
00:59:52.929 --> 00:59:56.309
So if you're good, then why are you complaining about what you won't have? You know?
00:59:56.329 --> 00:59:59.369
So first start first, got to get off your butt, man.
00:59:59.369 --> 01:00:01.030
You got to get off and you got to go.
01:00:01.429 --> 01:00:06.489
So use your shit job to be able to qualify for something else.
01:00:06.510 --> 01:00:08.070
Work it until you can do that.
01:00:08.590 --> 01:00:09.969
Everybody's got to start out somewhere.
01:00:10.869 --> 01:00:13.289
Number two, uh, Brad sugars.
01:00:13.530 --> 01:00:14.449
He has a nice book.
01:00:14.630 --> 01:00:19.349
It's, it's, he kind of implements a lot of things as far as, you know, entrepreneurship and diversifying.
01:00:19.869 --> 01:00:49.610
Because once you follow the Gary V plan, now you can use this book to diversify your income, use things like loans and life insurance and other things that you can have as assets and build those assets until you got a portfolio that can match anything to where, and then use business business, use, use, use, use, use business income as its own credit line by doing this, your business age.
01:00:49.610 --> 01:00:54.530
Those businesses start them early. Start them yesterday. Let those businesses age.
01:00:54.869 --> 01:01:00.190
When those businesses age, you'll be able to then bank against loans against it.
01:01:00.190 --> 01:01:02.150
It's just like another, just like another human being.
01:01:02.150 --> 01:01:03.929
It can represent itself in court.
01:01:04.150 --> 01:01:12.929
It can go, it's just like a social security number, your EIN for your business, they can do everything a person can do, including build credit, except have feelings.
01:01:13.309 --> 01:01:16.329
Your business doesn't have feelings. Your business doesn't bleed.
01:01:16.329 --> 01:01:20.730
Your business doesn't have to drink water, eat. It can build itself.
01:01:20.869 --> 01:01:22.190
It can represent itself in court.
01:01:22.329 --> 01:01:30.130
It can take out loans, use your business income and the loans you can put against it for your personal life.
01:01:30.469 --> 01:01:36.250
Put everything you have under your business, everything you buy, everything you do.
01:01:38.349 --> 01:01:40.050
So say, say that again.
01:01:40.050 --> 01:01:41.690
I'm trying to comprehend that here.
01:01:41.769 --> 01:01:46.590
So get the business started, let it age. At least three years.
01:01:46.849 --> 01:01:52.210
And then take loans out in the business. Yes. Yes.
01:01:52.210 --> 01:02:10.090
If you fail to pay those loans, if you Matt fail to pay those loans, you at the very least of options will be forced to bankrupt and that hurts you for seven years, plus you got to report that every single time, but your business, if it bankrupts, what do you do?
01:02:10.750 --> 01:02:11.849
You just start another business.
01:02:12.750 --> 01:02:13.989
He's just starting a business.
01:02:13.989 --> 01:02:20.630
Now make sure it is not a personal guarantee on those loans, but basically once you get enough credit, they don't ask for personal guarantees.
01:02:20.969 --> 01:02:24.909
The business has its own credit, has its own credit line, sometimes shorter, sometimes larger.
01:02:24.989 --> 01:02:27.750
But when you get enough income, you file your taxes.
01:02:27.869 --> 01:02:29.949
Your taxes show you make income on this business.
01:02:30.190 --> 01:02:34.349
You show that to the bank, the bank evaluates you and it the same.
01:02:35.369 --> 01:02:39.949
Sometimes they'll ask you the co-sign against it, but still it's still business income and business debt.
01:02:40.230 --> 01:02:43.909
That business debt will then, it can be used for anything.
01:02:43.989 --> 01:02:47.550
Because it's just a debit card in the business's name.
01:02:47.929 --> 01:03:04.369
If just so happens that you come under hard times, you use the legal means that you have available to you to forgive that debt, meaning you bankrupt that debt, and then you start another business in a different name, in a different setting, and just do it again.
01:03:04.550 --> 01:03:06.150
That's why you need to have a bunch of businesses.
01:03:06.369 --> 01:03:09.250
That's why you need to age a bunch of businesses so that you can do that.
01:03:09.269 --> 01:03:17.150
But what you actually will find out instead of betting on the bankrupt option, run the business, I guarantee you'll be successful.
01:03:17.269 --> 01:03:18.989
And then you'll just have a business that works.
01:03:20.630 --> 01:03:24.369
Does the business have to have a lot of income? It don't.
01:03:24.510 --> 01:03:38.150
But if it has some income, if it has any income, put your paychecks in that income, pay yourself out of that business, create and take the tax deductions that the business is able to take, instead of you taking or just using them for nothing.
01:03:38.349 --> 01:03:47.070
Use your business as your cashflow, pay yourself through the business, and then take the deductions that the business gives you to then write that off.
01:03:47.590 --> 01:03:55.630
You'll take the same amount of money, but you get in the head because you can take the deductions that you get refunds back on versus someone that just spends the money and it's just gone.
01:03:56.929 --> 01:04:00.329
Spend it with a business card, take the deduction, write it off.
01:04:01.010 --> 01:04:03.469
Spend it with just your personal, it's just gone.
01:04:04.710 --> 01:04:06.190
And can this be just like an LLC?
01:04:06.469 --> 01:04:10.010
It can be an LLC, especially an LLC, especially an LLC.
01:04:11.349 --> 01:04:36.869
LLCs, you do payroll out of LLCs, the best tax advantage, and I'm not a tax advisor, so don't take it as this is tax advice, but an LLC can be owned by an S-corp, so get 20,000 LLCs, have one S-corp, meaning they files a K-1, have that roll up into the one S-corp and you file taxes one time on an S-corp, which makes your CPA happy because you only got to file one tax return.
01:04:36.869 --> 01:04:47.010
But you have all these K-1s that are reporting income from all these businesses, from different places, agencies, things, real estate, holding companies, whatever.
01:04:47.530 --> 01:04:52.530
Have all those businesses rolling into it. Your S-corp files it.
01:04:52.889 --> 01:05:08.869
Now you get the tax deductions that's offered for an S-corp, but you own and you make business from the LLCs and then you do that and they all have bank accounts and they all can represent themselves in court and they all have their own income that comes in and out.
01:05:09.329 --> 01:05:15.929
But even if you don't, just income is one source, but mainly report the expenses.
01:05:16.050 --> 01:05:22.630
If you have expenses, report that on a business instead of on your personal. And I mean everything.
01:05:23.030 --> 01:05:37.369
Do your cell phone, do a portion of your house, do all your groceries, do everything that you can hook into, make a business that makes it liable and legal, because having a car dealership, it ain't going to make sense if you're at Fry's, you know.
01:05:37.570 --> 01:05:44.650
But if you have a, you know, a lemonade stand or a food stand, shopping at Fry's, you know, you got to shop at Fry's, you got to get stuff.
01:05:44.650 --> 01:05:49.769
So shopping at Costco is going to be able to enable you to write that off. And why do that?
01:05:49.969 --> 01:05:57.050
Because when you serve it as deductions, those deductions will then be lifted and you will take that off of your taxable income.
01:05:57.769 --> 01:06:02.210
Now your income is untaxable, which means you have more of it.
01:06:02.269 --> 01:06:03.210
You don't owe it to the government.
01:06:04.809 --> 01:06:09.150
And saving your money in the tax system is where it all counts.
01:06:09.829 --> 01:06:19.510
So either you can be somebody who earns the money and just spends it, or you can be somebody who earns the money, still spends it, still rent, still has a car, but the car is paid for by the business, is owned by the business.
01:06:19.789 --> 01:06:22.650
And you lease the car and the business pays it off.
01:06:22.650 --> 01:06:29.070
But then here's your refund check for leasing that car or buying a car outright and then using the entire amount.
01:06:29.070 --> 01:06:32.829
I forget the actual legal law to it.
01:06:33.630 --> 01:06:49.190
You can write off that entire car as a asset and that asset can be counted against your taxes as a liability, which gives you forgiveness eventually under your taxable income. Got to work it. Man.
01:06:49.190 --> 01:06:50.150
Got to work it, man.
01:06:50.190 --> 01:06:53.809
We don't have enough time in this show to go around and do it. Okay.
01:06:55.989 --> 01:07:01.969
In one word, how would you encourage someone to be bolder today? Got to be aggressive.
01:07:02.150 --> 01:07:03.269
They got to be confident.
01:07:03.489 --> 01:07:04.650
They got to be smart.
01:07:05.090 --> 01:07:08.329
I don't give me more words, but these are one word, more words.
01:07:10.150 --> 01:07:13.710
And you know, they got, they got, they got to be willing.
01:07:14.610 --> 01:07:23.650
Temperament is such a key thing because being able to start something, but just having the tenacity to doing it because a lot of people get stuck.
01:07:23.769 --> 01:07:26.050
Well, I know I want to run a business, but I don't know what to sell.
01:07:26.989 --> 01:07:29.949
Just sell, just sell something. Just sell yourself.
01:07:30.269 --> 01:07:31.489
Just say you're a coach.
01:07:31.650 --> 01:07:35.030
Just say, do the thing you're good at is playing video games.
01:07:35.530 --> 01:07:39.170
You're now a coach of video games. That's now your business.
01:07:39.170 --> 01:07:42.289
And that's now your aging business to do all these things.
01:07:42.329 --> 01:07:49.730
So when you go out and you buy a video game, it's an expense that you use for your business to then write off your income, your taxable income.
01:07:50.369 --> 01:07:54.869
You'll see the taxes will spread that way and you earn more money the same way.
01:07:55.809 --> 01:07:57.230
Take the Roth IRA plan.
01:07:57.469 --> 01:07:58.829
It's doing the exact same way.
01:07:59.369 --> 01:08:18.810
All the Roth IRA is doing is taking your taxable income and putting it in a place where you can, you won't miss, you won't miss the penalty after so many years, but, but your taxable, your taxes on that goes away after 30 years, you take all that money, you invest small amounts of money.
01:08:18.989 --> 01:08:25.750
It compounds, it grows, it compounds, it grows, it compounds, it grows, it compounds, it grows before you know it.
01:08:25.829 --> 01:08:26.989
And this is the promise.
01:08:27.210 --> 01:08:29.350
When by the time you're 30, you're at least a millionaire.
01:08:29.829 --> 01:08:36.550
And then you can take that money out without paying the taxes. I'm paying the penalty. Still paying taxes.
01:08:39.489 --> 01:08:44.890
What's the best piece of advice you ever received? Best piece of advice.
01:08:48.609 --> 01:08:53.329
Uh, stay humble and, and, and, and giver's game.
01:08:53.710 --> 01:08:59.789
You gotta be able to give and express the compassion for helping others.
01:08:59.930 --> 01:09:06.750
You can't be somebody that keeps all of your keys and tricks and tools to yourself. Can't be selfish.
01:09:06.970 --> 01:09:21.649
You gotta be able to help and helping will, will not only put yourself in a position where it's kind of like an I owe you, but it's, but it's definitely you're in a position that helping, you're not afraid to help helping.
01:09:22.210 --> 01:09:24.729
We'll, we'll put somebody else on. It changes their life.
01:09:24.829 --> 01:09:28.649
It increases their income, increases their, their trajectory. It helps all society.
01:09:29.109 --> 01:09:34.130
If everybody helped everybody, everything would be better. Everybody would be better.
01:09:34.409 --> 01:09:35.529
Everybody would be better for themselves.
01:09:35.909 --> 01:09:40.210
I just wish I would have helped younger or knew that.
01:09:40.210 --> 01:09:43.989
Cause a lot of times when we're young, we're a lot, we're definitely all about ourselves.
01:09:44.390 --> 01:09:46.289
We think everything is forced to ourselves.
01:09:46.390 --> 01:10:02.090
We're very self-centered when being compassionate and being giving is really don't be, don't get taken advantage of, don't be stupid, but, but just be more giving, give, give for gain. That's good advice.
01:10:03.630 --> 01:10:09.130
Is there anything that you wanted to talk about that we didn't talk about? Anything we missed?
01:10:09.770 --> 01:10:15.369
Nah, just, just shout out to, if you're ever in Arizona mills, you know, stop by there, get a fresh squeeze lemonade.
01:10:15.489 --> 01:10:17.170
It's one of the best you ever taste.
01:10:17.449 --> 01:10:18.109
Try out the cherry mint.
01:10:18.210 --> 01:10:20.909
You don't make a cherry mint anywhere else in the state.
01:10:20.970 --> 01:10:22.909
We're the only place that sells it.
01:10:23.630 --> 01:10:32.050
Um, shout out to all the food truckers that are out there, small businesses that are trying to do everything they can to just, just put food on the table.
01:10:32.510 --> 01:10:35.710
Shout out to the CPA supporting those. We need more CPAs.
01:10:35.729 --> 01:10:43.729
If you're a CPA or somebody who wants to get into banking and bank with businesses, um, shout out to Torres insurance.
01:10:43.789 --> 01:10:45.350
I mean, they're a really good company.
01:10:45.369 --> 01:10:51.350
I would really honestly invest and move your, move your assets, move your business, get your life insurance plans. Get with Toro.
01:10:51.470 --> 01:10:53.329
Cause they, they'll, they'll definitely set you up.
01:10:54.229 --> 01:11:00.909
Um, yeah, just cover all the ends and make sure you play this game smart because the smart will win and the dumb will not.
01:11:03.069 --> 01:11:06.710
Toro insurance, not Torres insurance. Yeah. Yeah. That's what I said.
01:11:10.050 --> 01:11:14.149
You're going to be like, Hey y'all, I'll get some of these fees.
01:11:14.369 --> 01:11:18.949
Just let me clarify that. It's not mine. Um, yeah, man. Very cool.
01:11:19.029 --> 01:11:19.909
No, this has been awesome.
01:11:19.970 --> 01:11:23.270
I know we've been trying to get you on the show for, for a while now.
01:11:23.270 --> 01:11:25.729
I mean, the schedules just didn't line up.
01:11:25.869 --> 01:11:28.189
You busy man, busy man, going all over the place.
01:11:28.289 --> 01:11:29.189
You know, you got BNI stuff.
01:11:29.310 --> 01:11:30.289
You're going all over the place.
01:11:31.069 --> 01:11:33.289
So I'm, I'm like really happy.
01:11:33.369 --> 01:11:36.489
We were able to kind of like lock us in and you know, you share your story.
01:11:36.869 --> 01:11:38.970
I appreciate you having me. Yeah, man. It's a good deal.
01:11:38.970 --> 01:11:40.029
You set up is awesome.
01:11:40.289 --> 01:11:41.329
This is, this definitely good.
01:11:41.329 --> 01:11:42.630
It's get some more voices over here.
01:11:42.770 --> 01:11:49.250
I know I'm not the first, but I'm definitely not going to be the last. All right, man. Well, that's been cool.
01:11:49.510 --> 01:11:52.989
And, uh, this is going to be a wrap for today's episode of the bold news podcast.
01:11:53.210 --> 01:11:55.810
And, uh, until next time we out. We out.